One of the keys to effective direct marketing copy is an airtight strategy—and at the core of such a strategy is research. That’s where we’ll start. There will be materials requested from you (i.e. previously published materials such as brochures, catalogs, article reprints, technical papers, landing pages, online ads, etc.); there will be targeted research done by me.
From there I’ll have a strong sense of where I’m going with writing the copy. But I’ll still need more. What I will have learned at this point will, equally as important, show me what I’m still missing. That I’ll get through subsequent discussion with you—my client. I’ll have a targeted set of questions ready to go—questions about your audience, your product, and the objective of your copy. I’ll have questions. And once those questions have been answered we’ll be headstrong toward the finish line.